CELTIC FOOTBALL CLUB
Redesigning paradise
The Brief
Our task was to create a piece of design that would reinforce the feeling of pride at Celtic Park and celebrate the on-going regeneration of the East End.
The Work
Our campaign couldn’t just be a gratuitous photo opportunity - we needed to tell a story that would resonate with players, supporters and the community. We chose a story that reflected the ground itself: the story of Paradise’s legends.
The Results
