Symbolising unity in Welsh football
The Brief
In 2020, we were approached by the Football Association of Wales (FAW) to help develop a new set of logos for the recently restructured women’s football league and cup competition.
The Work
To create a distinct Welsh identity for the Adran Leagues, we went beyond the clichéd symbols of dragons and daffodils and explored Wales’ cultural heritage. References to a Celtic past emerged in various aspects of Welsh culture, inspiring us to modernise this theme.
We started with a 3-pointed element representing the A for Adran, with each point symbolising one of the three leagues. This design mirrors the hierarchical structure, with the Premier League at the top and the North and South leagues aligned below. This modern design approach also had the flexibility to be used for the League Cup competition, unifying all the competitions under one distinctive theme.
The Results
