TOPPSERIEN
Moving Norwegian women’s football forward
The Brief
Toppserien, the top league in women's football in Norway, approached us with a request for a rebrand. They wanted to move on from using the men’s logo (a lion) without creating a different brand altogether. In short, they wanted an evolution not a revolution.
The Work
Instead of a complete overhaul, we transformed the men’s lion into a commanding lioness and altered the direction it was facing to show that Toppserien are a forward-looking league. Along with the bold, bright refresh of their visual identity, the new look gave Norway’s top women’s football league a look fit for purpose and ready to appeal to a new generation of supporters.
![](/media/1834/toppserien_web.png)
![](/media/1838/toppserien_web5.png)
![](/media/1839/toppserien_web6.png)
The Results
![](/media/1917/toppserien_web11.png)
![](/media/1843/toppserien_web10.png)