TOPPSERIEN

Moving Norwegian women’s football forward

Disciplines
Design, PR & Communications, Content

The Brief

Toppserien, the top league in women's football in Norway, approached us with a request for a rebrand. They wanted to move on from using the men’s logo (a lion) without creating a different brand altogether. In short, they wanted an evolution not a revolution.

The Work

Instead of a complete overhaul, we transformed the men’s lion into a commanding lioness and altered the direction it was facing to show that Toppserien are a forward-looking league. Along with the bold, bright refresh of their visual identity, the new look gave Norway’s top women’s football league a look fit for purpose and ready to appeal to a new generation of supporters.

The Results

More work

View Giving students permission to take up space work
Space St Andrews

Giving students permission to take up space

SPACE ST ANDREWS

View Paving the way to a better future work
BE-ST

Paving the way to a better future

BE-ST