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Sport & Entertainment
Redesigning paradise
CELTIC FOOTBALL CLUB
The brief
Our task was to create a piece of design that would reinforce the feeling of pride at Celtic Park and celebrate the on-going regeneration of the East End.
The work
Our campaign couldn’t just be a gratuitous photo opportunity - we needed to tell a story that would resonate with players, supporters and the community. We chose a story that reflected the ground itself: the story of Paradise’s legends.