Sport & Entertainment

Redesigning paradise

CELTIC FOOTBALL CLUB

The brief

Our task was to create a piece of design that would reinforce the feeling of pride at Celtic Park and celebrate the on-going regeneration of the East End.

The work

Our campaign couldn’t just be a gratuitous photo opportunity - we needed to tell a story that would resonate with players, supporters and the community. We chose a story that reflected the ground itself: the story of Paradise’s legends.

The results