Corporate & B2B
Giving CENSIS a voice in the mainstream
CENSIS
The brief
Frame has been working with CENSIS, the innovation delivery organisation for digitalisation and enabling technologies, since October 2018. Due to the technical nature of the centre’s work, CENSIS required a PR partner who could help to write and place stories which would cut through to mainstream business media on a more regular basis.
The work
Through a mixture of thought leadership and project-based campaigns, working in conjunction with a number of partners, Frame has succeeded in creating a regular voice for CENSIS in UK and Scottish mainstream media, securing more than 740 pieces of coverage across UK national, Scottish national, and trade press. Earned media activity has been supported by impactful video content to capture case studies and showcase the centre’s annual conference, boosting engagement with its target audiences.
