Corporate & B2B
Disrupting the cancer diagnostics market
DXCOVER
The brief
Frame was tasked with raising the profile of Dxcover and shifting its narrative from being a University spin-out to a world leader in cancer diagnostics.
The work
Our PR campaign focused on two strands of activity: telling the company’s growth story by amplifying key milestones such as senior hires, funding packages, new premises and executive profiling; while also publicising the company’s ground-breaking research.
