Corporate & B2B

Shaping Scotland’s bioeconomy with IBioIC

INDUSTRIAL BIOTECHNOLOGY INNOVATION CENTRE

The brief

Frame was appointed by IBioIC in January 2021 to help develop and manage a proactive corporate PR strategy, reflecting the innovation centre’s ambition to grow Scotland’s bioeconomy.

The work

Given industrial biotechnology’s role in achieving net zero, our core messaging focuses on sustainability and encompasses three core themes: technology, skills and collaboration across industry and academic partners.

We have taken a case study-led approach to project work, demonstrating the amazing research that is being undertaken in Scotland’s bioeconomy. In addition, we have positioned IBioIC spokespeople as thought leaders on the transition to net zero and sustainability, while also promoting the innovation centre’s initiatives and annual conference..

The results