Corporate & B2B
Elevating Knight Frank’s commercial edge
KNIGHT FRANK
The brief
Knight Frank is a well-established brand in the property sector. But, in Scotland the firm was better known for its high-end residential business. To boost the profile of its commercial property offering, differentiate it in a highly competitive sector, and promote its specialist services, Knight Frank appointed Frame at the beginning of 2019.
The work
To meet Knight Frank’s objectives, Frame has developed an ongoing strategy combining insight-led research, deal publicity, and thought leadership, helping the brand stand out in a busy commercial property news agenda.
We have maximised market research to give Knight Frank a stance on commercial property-related issues. While deal activity and quarterly market statistics are a staple of any commercial property agency’s PR outputs, we have used these to focus on wider trends in the market.
In addition, we have made an extra effort to raise the profile of the non-transaction specialisms – such as lease advisory, valuations, building consultancy, and property management.
