Consumer & Retail
Getting the north to do their thing
NORTHERN RAIL
The brief
Northern approached us with the challenge of improving its image and rebuilding trust. Their goal was to reposition the brand as a more reliable service for the people of the North and recover sales to pre-pandemic levels.
The work
Rather than focusing solely on ticket types, products, and prices, we crafted a campaign centred around the freedom Northern trains provide. "Go do your thing" highlighted endless possibilities and offered much-needed relief from the previous pandemic restrictions, positioning Northern as a reliable service that gets you where you want to be.
