BEE INSPIRED
An Inspired rebrand
The Brief
Glasgow streetwear brand Bee Inspired asked us to refresh their visual brand for a more current, responsive look better suited to their social-first comms strategy and the needs of the reactive and trend-focused world of street fashion. All without alienating an extremely loyal existing fan base!
The Work
A staggered series of brand workshops involving Bee Inspired’s core team kept the creative development of the brand nimble and deeply collaborative.
We retained the brand’s signature monochrome look, but moved away from their legacy script workmark to a simpler, more energetic B icon. This, combined with a palette of honeycomb-inspired textures and dynamic typography, gave the brand a look to take them to the level.
