Space St Andrews

The Brief

The Scotsman Group were moving into the world of student accommodation, and Space St Andrews was their first foray. They tasked us with creating a distinctive positioning and attention-grabbing visual identity for the brand.

The Work

For many young people, their first student accommodation is the first space they’ve had that is truly theirs. A place where they can be fully themselves. This insight led us to the positioning ‘Take up space’: an invitation to students to use their space to express themselves, and make their own. A dynamic visual identity reflected this fluidity, with a bold, uncompromising colour palette, responsive typography, and an empowering, supportive tone of voice.