CALEDONIAN MACBRAYNE

No ordinary safety film

Disciplines
Content, Design, Advertising

The Brief

With the roll-out of new onboard AV systems, CalMac were eager to change how they approached passenger safety information. Their previous audio-only announcements were dated, unclear and easily forgettable; it was time for a change.

The Work

This was our opportunity to explore how a routine safety information film might, instead, be used to entertain our audience and sell destinations. By casting real islanders and drawing parallels to everyday island life, we produced a light-hearted, characterful and engaging film that feels wholly authentic to the Western Isles. 

More work

View Hitting all the right notes work
NYOS

Hitting all the right notes

NATIONAL YOUTH ORCHESTRAS SCOTLAND

View Repositioning an iconic golfing event work
R&A | The 146th Open

Repositioning an iconic golfing event

THE 146TH OPEN CHAMPIONSHIP