Lakeside

The Brief

Lakeside Shopping Centre has long been an Essex institution. And as one of Frame’s longest-running retail clients, we were best placed to refresh their look and feel to reflect the centre’s renewed focus on fashion, and more elevated shopping experience.

The Work

We crafted a restrained, elegant visual identity with a grown-up, feminine touch. A look we knew would appeal to the largely local audience, while also speaking to the quality and refinement of the shopping experience. Tastefully muted colours, editorial fashion-inspired typography, and graphic textures inspired by the centre’s architecture worked together to create a look fit for Essex royalty.