CHILDREN 1ST

Giving a child their smile back

Disciplines
Advertising, PR & Communications

The Brief

Research had shown that 72% of Scots were unaware of Children 1st; a charity that helps people affected by childhood trauma. Our challenge was to turn that around and help raise donations from the general public.

The Work

A traumatic event can leave a child feeling isolated from the rest of the world. So we created a film that dramatised this insight and positioned Children 1st as the charity that can ‘give a child their smile back’.

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