LAKESIDE SHOPPING CENTRE
A touch of Essex elegance
The Brief
Lakeside Shopping Centre has long been an Essex institution. And as one of Frame’s longest-running retail clients, we were best placed to refresh their look and feel to reflect the centre’s renewed focus on fashion, and more elevated shopping experience.
The Work
We crafted a restrained, elegant visual identity with a grown-up, feminine touch. A look we knew would appeal to the largely local audience, while also speaking to the quality and refinement of the shopping experience. Tastefully muted colours, editorial fashion-inspired typography, and graphic textures inspired by the centre’s architecture worked together to create a look fit for Essex royalty.
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