Corporate & B2B
Earning the spotlight for RBC Brewin Dolphin
RBC BREWIN DOLPHIN
The brief
Frame has been working with wealth manager RBC Brewin Dolphin since April 2018. Having previously relied on advertorials to boost awareness of its service offering, with very limited editorial coverage in UK nationals and Scottish business titles, we were briefed with helping the firm punch its weight in earned media coverage.
The work
Focusing on thought leadership through commentary on economic and company news, as well as in-depth analysis of personal finance and investing issues, we have generated more than 4,000 pieces of coverage in the firm’s target media, at an average of around 85 items per month, with a combined reach of more than 1.1 billion.
