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Corporate & B2B
Building trust in a challenging sector
SUSTAINABLE AQUACULTURE INNOVATION CENTRE
The brief
Frame was appointed by SAIC in 2018 to increase the innovation centre’s media presence with national media, business press and global aquaculture titles.
The work
Working alongside SAIC’s leaders and stakeholders, Frame delivers a wide-ranging media relations programme, including corporate news, leader profiling, thought leadership and publicising innovation projects.
Aquaculture attracts a great deal of attention from those opposed to the sector, government, and regulators, so reputation management has been an important part of our work. As has supporting SAIC through a rebrand and change of structure through various funding rounds.