Corporate & B2B
Navigating Brexit for Scotland Food & Drink
SCOTLAND FOOD & DRINK
The brief
As the retained agency for industry body Scotland Food & Drink, Frame was tasked with developing and managing a corporate reputation campaign, positioning it as the voice of authority on food and drink.
With Scotland’s food and drink businesses imperilled by the looming end of the Brexit transition period, SF&D tasked Frame with alerting businesses to the changes and risks ahead, while pressuring the UK and Scottish Governments to protect businesses.
The work
Working alongside SAIC’s leaders and stakeholders, Frame delivers a wide-ranging media relations programme, including corporate news, leader profiling, thought leadership and publicising innovation projects.
Frame delivered a hard-hitting media relations campaign which amplified SF&D’s voice and highlighted the risks of Brexit to the industry with the media and in the minds of decision-makers.
