Sport & Entertainment
Repositioning an iconic golfing event
THE 146TH OPEN CHAMPIONSHIP
The brief
Reignite interest amongst golf fans and encourage a wider audience to reappraise The Open (and attend the 146th Championship at Royal Birkdale).
The work
The Open is the one "where it all began" and the one every golfer wants to win. Because of this, it has become the biggest and most prestigious golf event in the world.
We positioned The Open as a dramatic and thrilling event in a way that no other golfing event can.
