We launched our project in Germany with a full day of media events and ambassador appearances. Albärt was unveiled at a primary school, featuring a showcase with a top football freestyler, and German legends Philipp Lahm, Celia Sasic, and Steffi Jones. In the evening, Albärt made a spectacular debut at a Germany v Colombia friendly at the iconic VELTINS Arena.

Next, we embarked on a US Tour, where Albärt could visit the best mascots in the business. Our first stop was the Chicago Bulls, where Albärt met Benny the Bull before attending an NBA match against the Denver Nuggets at the United Centre. We also visited the home of the Huskies at the University of Connecticut and Lincoln Financial Field for a meeting with the Philadelphia Eagles mascot, Swoop.

The tour concluded at NBA HQ in New York City, where the EUROs Trophy was displayed alongside the Larry O'Brien Championship trophy for the first time ever.