Sport & Entertainment
A special event in honour of the special one
UEFA EUROPA LEAGUE BOXDROP
The brief
As lead creative agency on the UEFA Europa League, we were tasked with creating thrilling real-life experiences that surprise fans and celebrate the unpredictable nature of the competition.
The work
In honour of José Mourinho’s unexpected and viral treble tattoo, we created a pop-up tattoo parlour at the Stadio Olimpico, where AS Roma fans could emulate their manager with a temporary transfer prior to their game against Ludogorets.
Content was captured on the day and shared on social to amplify the activation to fans across Europe. Local media and broadcast partners also got involved.
