With thousands of supporters converging on Budapest's iconic Heroes' Square, we aimed to give fans one last unexpected moment for our 'Where Anything Can Happen' campaign. Our live event captured the attention of fans, media, content creators, and stakeholders alike.

We gave everyone the chance to step inside our replica of the Puskás Aréna changing room to experience what it feels like to be a UEFA Europa League finalist - sitting in the same seats as their heroes with their favourite players' shirts for the perfect fan moment.

The finale saw German artist AVAION perform to the crowds making their way to the stadium with an exclusive set, as well as a playlist takeover on UEFA.com.