Sport & Entertainment
Promoting a proper partnership with the SPFL
WILLIAM HILL
The brief
We were tasked with promoting William Hill’s sponsorship of the SPFL by creating standout content and events throughout the season. Our goal was to elevate the Scottish game while supporting communities and initiatives across Scotland.
The work
Scottish football, like the best leagues in the world, sparks big talking points every week. However, it often lacks a proper platform for these discussions. To address this, we created The Warm-Up, a weekly vodcast on YouTube offering a “Proper take on Scottish Football.”
In just eight weeks, we built a studio and editing suite at Frame HQ. Our well-connected team secured two fantastic hosts and booked a stellar line-up of guests. Along the way, we also hosted a nationwide trophy tour, the official SPFL kick-off party and a programme of impactful CSR and media events.
